What Makes Business Communication a Success

What Makes assembly line Communication a victor insane asylum blood talk is vital for victory in all line of credit. Success in this context means, being equal to accomplish a picky task or to riposte rise a specific objective. Good argumentation conversations in relationships either with fellow staffs or customers is pauperismed in order to prosper. Business conquest croup be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication (Harvard Business School Press, 2003122). In this paper I will number at the ways of achieving successful communication, the difference between slogans and media sound bites and how slogans ar used to draw audience aid.Steps in Achieving prospered Business CommunicationThe first step in successful business communication is to identify the communication weaknesses in a business. This kindle be d unmatchable brainstorming where challenges facing the business can be identified. Such challenges can be obtained through reviewing the day to day activities of the business (Guffer Almonte, 20094). Some questions whitethorn serve as a guideline, these include Have employees been provided with a rock-steady working environment? Are they happy with what they argon doing? Has the business been able to satisfy all the clients? Is proper information provided to all stakeholders? Is there ethical flow of conversations?After reviewing the above issues, and then the business has to address these challenges magnanimous the first priority to the most troublesome. By addressing the challenges one by one the relationship in general is strengthened. There is need to develop proactive and constructive communication skills in order to tackle these challenges. Once a challenge is chosen, one has to consider the issues that influence it a challenge then address them systematically. For example, a business may be faced by a challenge of unsatisfied employees issues causing this may be misfortunate communication, lack of a safe working environment or paltry organization structure. If such(prenominal) issues are addressed, then that challenge will be tackled.Communication means more than just giving out messages it involves speaking, perceive, direct, and receiving messages (Guffey, Rogin and Rhodes, 2009 4). In communication, perceive is the key to success and most of the time listening fails pot into problems because they do not practice it. For business communication to be successful, listening has to be proficient. Listening simply means holding grit ones archetype and allowing answers to start out from outside. When a business is faced with challenges, there are quite a little who already know what the problem is. Allowing them to institute their ideas concerning that particular problem sincerely helps. It is not always easy to hold back and allow others to give their opinion simply if this is practiced it results in business communication success (Krizan et al 200782).After listening and taking notes from the suggested solutions, a business can now move forward and define what it wants to strain. This is a very fine stage and one has to be proactive in order to achieve success. wholeness has to think about the benefits to be achieved and how they will affect the success of the business. A suggested solution may be to improve the businesss relationship with its customers. Strategies to achieve this includes but not limited to answering calls in a nice manner, addressing all concerns, listening to customers, responding to complains, providing information, and thanking customers for their support (Stone Jacobs, 2007179). This helps in earning customers confidence.The next step is to organize a communication forge that is proactive. This is a plan that is prepared afterwards defining a business success and acquiring solution from the listening activities. Things to be included in the plan i nclude taking employees to seminars that cover version topics such as customer care, organizing get together between employers and employees, recognize employees, holding regular meetings, including major stakeholders in business decision, assurance to person-to-person service among others. This plan does not concentrate in solving sometime(prenominal) troubles but in laying down a good foundation that guarantees business future success (Pride et al 2009169). A communication plan should take into consideration the availability of resources and whether the business aims at a coarse term or short term objective.Once a communication plan has been prepared, the business now focuses on the implementation. The expected result should be kept in mind and the main constitute of the plan reviewed to make sure they are in line with the expected result. The implementation work out should involve as many people as possible but it should have one person who is accountable to it. Once the im plementation figure out is complete, the business should take time to reflect on what it has just through and consider whether it has been able to meet the objective of the plan.The final step of a successful business communication is evaluation of the results. One should go back dickens steps and review what was the objective and aim of carrying out the plan. The results should be evaluated to make sure that they are in line with the expectation. Once the business is satisfied with the result, it should take time to thank everyone who participated in the whole forge and reward itself. level-headed BitesSound bites are picture conjurements that clearly state the aims, purpose, or nature of a certain product. They are taken from an hearing of a person with authority such as a politician, a director, or a marketing manager of a certain company. Sound bites are considered to be the most important point from the interview by the people responsible for editing it and they are inser ted into the news broadcast (Whitaker et al 2004 289). For them to be effective they must use vivid self-motivated language, be brief and clear, outstanding and easy to repeat (Mclean, 20102).SlogansSlogans are short and memorable phrases that are used in advertising movements. They are aimed at drawing peoples attention to particular features of a product. The main purpose of a slogan is to accent an aspect that a company may wish to be remembered such as marketing its corporate image, product, or its consumer foundation. An effective slogan should give an overview of the benefits of a certain product, it should be direct and brief, give an implausible whimsy about the product or brand, and it should make the consumer feel a need for the product (Shimp, 2008220).A slogan portrays the best image of a product. It should make a product appear as the best in the market. Examples of such slogans include Guinness is good for you, Gillette- the best a man can get, Persil -washes whiter. Some slogans used in water conservation include preserve water and conserve life, cut one tree, plant two, rainwater tank, wont break the bank. The message in slogans is aimed for a specific purpose and for specific audience. An example of a reproductive slogan is keep that school girl completion Palmolive soap. For survival obey your appetency spirit, for a specific audience choosy mother choose Jif Jif peanuts butter (Saad, 2007156).ConclusionBusiness communication is vital in business success. For communication to be effective it should embrace good relationships with major stakeholders of a business. One has to establish the weakness in business communication, address these weaknesses and allow fashion for listening. Communication means more than just giving out messages it involves speaking, listening, sending and receiving messages. Listening simply means holding back ones judgment and allowing answers to come from outside. The next step is to prepare a communication plan that is proactive. This is a plan that is prepared after defining a businesss success and getting solution from the listening activities then evaluate the results of the plan.Reference ListGuffer, M. E. Almonte, R. (2009) Essentials of Business Communication. Cengage nurture,Guffey, E.M., Rogin, P. and Rhodes, K. (2009) Business Communication Process and Product. Third Brief Canadian Edition. Nelson breeding LtdHarvard Business School Press, (2003) Business Communication. Harvard Business Essentials Harvard Business Press.Krizan et al., (2007) Business Communication. Cengage LearningMcLean, S. (2010) Business communication for success Sound bites and quotable quotes Online. Flat adult male knowledge. Available from http//www.flatworldknowledge.com/pub/business-communicatin-success/70245Pride et al. (2009) Business. Gale, engage LearningSaad, G. (2007). The evolutionary bases of consumption. merchandise and consumer psychology series. RoutledgeShimp, T. (2008) Advertising Promot ion, and Other Aspects of Integrated Marketing Communications. Cengage LearningStone, B. Jacobs, R. (2007) Successful direct marketing methods interactive, database, and customer-based marketing for digital age. New York, McGraw-Hill ProfessionalWhitaker et al., (2004) Media composing print, broadcast, and public relations. New York, Routledge